Discover a person
and their perspective.
Get a feel for the guide through their profile, recommendations and, when they choose to share them, stories about their world.
Private tours. Personal connections.
Share the places
you know and love.
Build a business
around them.
Urbino is building the AI tools and customer connections that help local experts and private tour operators turn their knowledge into a thriving business.
For travelers, it starts with finding someone who makes a place feel personal.
Human-led experiences. Technology that supports the people behind them.
A place becomes more meaningful
through the people who know it.
through the people who know it.
Our mission
Enable people to make a living sharing the places they know and love, while helping travelers build meaningful connections with the people who live there.
The relationship is part of the journey
A connection that can begin
before you meet.
A guide’s stories can spark your curiosity. A conversation can build trust. The time you spend together can become a memory, and a reason to stay in touch.
Discover a person
Explore through
a human connection.
Share your interests and follow your curiosity with someone who can bring the place to life and make the experience your own.
Keep the memories.
Leave the door open.
Revisit what you discovered, share the experience with friends and stay connected with your guide if you both choose to.
For guides and local experts
Your knowledge is the beginning.
Urbino helps with the business.
You might be a historian, a food enthusiast or an experienced private guide. Our ambition is to help you shape what you know into experiences travelers value, and build a business you’re proud to run.
Tell your story. Reach travelers.
Get help turning your real expertise into a profile and optional social content that sounds like you. Connect that interest to a clear way to inquire and book.
Turn interest into a personal experience.
Use AI assistance to understand traveler interests, respond to questions and prepare proposals you can review and make your own.
Build relationships that support your business.
Preserve the experience with Journi and make thoughtful follow-up, introductions and referrals easier.
These are the workflows we want to develop with guides and operators. You don’t need to become a content creator to participate.
Explore becoming a guideFor private tour operators
Your brand. Your team.
A closer connection with every guest.
Great operators bring together the people and care that make private travel work. Urbino’s proposed partner offering helps your team build on that foundation.
Make your people
part of the reason to book.
Bring your guides’ knowledge and personalities forward within your brand. Help guests understand who they will meet and what makes the experience distinctive.
Give your team more time
for the guest.
Work with us on AI assistance for inquiries, personalized proposals and post-tour follow-up, shaped around the way your business already operates.
A partner-branded route
Explore using Urbino behind your own guest experience, with your business clearly identified as the operator.
Optional Urbino discovery
Choose whether to participate in future traveler discovery through Urbino. Agree upfront on lead attribution, customer permissions and commercial terms.
Journi by Urbino
The experience deserves
to be remembered.
Journi turns a tour into a personal story. It gives travelers a way to revisit the experience and remember the people who made it special.
Within Urbino’s larger vision, that story becomes a natural place to reconnect with the guide, credit the operator and share an introduction with a friend.
AN ILLUSTRATIVE JOURNI STORY
The city we met
through someone else.
We came for the streets and the stories. We left remembering the person who helped us see them differently.
A personal memory. A credited host.
An invitation to share the experience.
A few questions
Built around real people.
Do I have to publish social media content?
No. Content is one way to help travelers get to know you. A thoughtful profile, recommendations and conversations can also help build trust.
Can existing private tour operators work with Urbino?
Yes. Independent guides and established private tour operators are both part of the vision. We want to develop workflows that respect your team, your brand and the relationships you bring.
Can anyone immediately start offering tours?
Local expertise is the starting point. A successful guide also needs hosting skills and reliable delivery. We intend to develop clear qualification standards and onboarding around each destination.
What can I use today?
You can explore Journi through its tour-code entry flow. We are inviting conversations about the broader guide and operator platform. The workflows on this page describe our proposed direction, rather than a guarantee that every feature is available today.
Will Urbino bring me customers?
Helping guides and operators attract the right travelers is central to our vision. Early pilots will test which content, referral and discovery channels produce qualified inquiries and paid bookings. We do not promise a number of leads or earnings.
Build with us
The world is full of people
worth exploring it with.
Help us build a better way for those people to make a living, and for travelers to find them.